Conventions Used on this
NO DEAD ENDS
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examples below under the "What Is Professional Friends of Wine?" heading).
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What Is Professional Friends of Wine?
Professional Friends of Wine began in 1998 as a group of wine
lovers meeting monthly to "blind" taste and evaluate wines. We pooled our resources to purchase the web address, initially to share the results of our tastings. I volunteered to learn to create and maintain the site and organize and develop the content (which somehow keeps fitfully expanding). Ultimately, the tasting note reporting proved too demanding. The group continue to meet and taste monthly ($20 meeting dues per taster pays for all wines and forms, with a portion subsidizing winepros.org).
Last listed, but first in our hearts,
PfW Sponsors (Where we
would be very happy to add you or your company...). The primary expense of winepro.org is site hosting. Limited advertising (Google, Amazon) on the site does not quite cover this; I can only dream about hiring a real web master with actual design and code skills...